Leyla Seka, a partner at Operator Capital, who formerly ran the AppExchange at Salesforce, sees good things ahead with a combined Slack and Salesforce. It just took another 10 years or so and a bushel of money to make it happen. Because of that, he felt that they lacked the expertise to build the application correctly, and it never really caught on, with so many similar products in the market at the time.īut Benioff never lost interest in the concept of incorporating social into the Salesforce platform. DB applications and unstructured communication applications like Chatter or Slack represent completely different branches of computer science with little overlap,” he wrote. “Some of the issues were technical - Salesforce is a database-centric company, founded by Oracle alums on a relational DB foundation. He wrote in a soon-to-be-published blog post he shared with TechCrunch that it failed for a lot of reasons, but mostly because at its core, Salesforce was still a bunch of database guys and enterprise social was a very different animal. Slack is really Chatter 2.0,” he said.Ĭhuck Ganapathi, CEO and co-founder at Tact.ai, was product lead on the Chatter product at Salesforce in the 2009 time frame. He lost Yammer to Microsoft (when Microsoft acquired it for $1.2 billion) about 7-8 years ago, and then launched Chatter. “Remember Chatter? Benioff was dead on with this trend. Neeraj Agrawal, general partner at Battery Ventures, says that Benioff has had an interest in enterprise social going back years, and this is his way of finally delivering. They won’t have to go far to collaborate (or you know, they can just use Slack). He added that ironically in a building right next door to Salesforce Park you’ll find Slack headquarters. Oh, we’ve had Dreamforces entirely dedicated to the vision of what a collaborative interface, a high production interface with applications and an ecosystem would look like wrapped on top of our Customer 360,” Benioff said.
“We’ve always had the vision of the social enterprise at Salesforce for more than a decade. In 2010, they tried building it themselves with Chatter, a social tool that never really caught on in a big way. With Slack, Salesforce now has what CEO Marc Benioff called the interface to everything, something he says that the company has thought about for years. The company sees a key missing piece in Slack, and that could explain why it was willing to spend such an astonishing amount of money to get it. Salesforce had shelled out more than $27 billion to buy Slack and bring it into the Salesforce family of products. When the Salesforce-Slack deal was officially announced on Tuesday afternoon, and the number appeared, it was kind of hard to believe.
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